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‘Big Data’ is yesterday’s news! Today we need the right data, focusing in on each specific business – to bring them genuine competitive advantage.

Cluster 2020 has run a pilot, 3 data experts and 8 SMEs. Including a dance company, serious games developer, PR company and cluster organisation.

Each had very different needs for data: leveraging external funding, identifying new markets, mapping customers, creating compelling web data.

Each had an expert for 3-5 days. Sometimes this was enough. Usually not! We learnt it was important to prime the SMEs about what data might do for them and manage their expectations for what could be achieved.

We hope in the future to broker a data experts marketplace and from this pilot quantify a range of budgets for next time, with some ideas on how to fund it.

Our proposed methodology and funding to role this out will be available soon at

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This project is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.