Cluster 2020 live
next generation clusters and business support
| Respected business owners discuss key challenges and issues in the creative sector. These expert videos help creative entrepreneurs succeed through a combination of case studies and practical tips. Topics include funding, product innovation, collaboration, branding, internationalisation and more… |
Risk and innovation often go hand in hand for SMEs; how can you live with risk?
Industry experts give their tips on branding for SMEs in the creative industries.
Most companies aspire to grow, but what is the impact on your staff and culture?
How do you find and retain the best people for a creative business to grow and thrive?
The best creative business won’t succeed unless it can sell its content. Experts share their tips.
Every creative business will go through tough times, so how do you stay positive and resilient?
All the Videos… click on the text to view.
MARKETING & BUSINESS DEVELOPMENT
- Entrepreneurship – Business experts including “Dragon” Doug Richard share their thoughts on being an entrepreneur in the creative industries.
- Content Distribution – The best product or content won’t thrive without effective distribution. Watch tips from the industry experts.
- Structuring Your Company – Business people from the creative industries share their advice on how to structure a company.
- Starting A Creative Business – Creative industry business leaders share their thoughts on how to start a business.
- Physical Meets Digital – Jeff Coghlan shares how his company Matmi combined physical and digital experiences in innovative ways.
- Tapping into Trends – How much attention should creative industries pay to trends in society, culture and products?
- PR and Marketing – SMEs sometimes neglect PR and marketing but experts give their view on a vital part of business.
- Selling – The best creative business won’t succeed unless it can sell its content. Experts share their tips.
- Staying Positive – Every creative business will go through tough times, so how do you stay positive and resilient?
- Networking and Relationships – Creating connections between people and organisations is key to thriving as a business. Experts share their tips.
- Intellectual Property – What does IP mean for the creative industries and how can you best protect and exploit it?
- Customers and Audiences – A common mistake in business is forgetting your customer. Industry figures share their advice.
- Branding – Industry experts give their tips on branding for SMEs in the creative industries.
- Branded Content – Creatives share their experiences of creating Branded Content in a crowded market.
- Risk-Taking – Being an entrepreneur always entails some element of risk; working in an industry that requires innovation requires you to take creative risks. How can you learn to live with risk?
- Collaboration – For many SMEs collaboration is a route to success. How should you approach it?
- International Collaboration – Creative industry experts share the challenges and rewards of international collaborations.
- The Film Business – Industry experts including Nativity writer/director Debbie Isitt share their tips on making it in the film business.
- Data and Meta Data – Data and meta data associated with content is becoming increasingly important – experts share their tips on how to use it.
FINANCE
- Doing The Deals – Entrepreneurs need to be business savvy as well as creative if they are to survive. Experts share their tips.
- Money: The Investors’ View – How do creative businesses access different types of finance? Investors share their advice.
- Funding – The most challenging part of starting a business is funding: what are the options?
- Growing A Company – Most companies aspire to grow, but what impact will this have on the business, its staff and culture?
- Crowd Funding – Crowd funding can be an effective route to finance in the creative industries, but how should you best approach it?
- Film Finance – Film business experts explain how finance works in the film industry.
SKILLS DEVELOPMENT
- New Business Models – Creative industries require an innovative approach to the business. Experts share their experience of creating business models fit for purpose.
- Clusters and Co-Working – SMEs can often benefit from co-working but how does it work in practice? Experts share their experiences.
- Managing Change – Businesses need to evolve to survive but how can leaders help their teams to embrace change rather than fear it?
- Common Business Mistakes – All businesses make mistakes. Experts give tips on how to learn from them and suggest which ones can be avoided!
- Nurturing Your Creativity – How best can companies nurture creativity in a competitive environment? Business leaders share their tips.
- Knowledge Exchange – The transfer of knowledge between creative industries and Universities can be productive for everyone. Experts share their experiences.
- Convergence in Practice – Dick Penny of Watershed in Bristol shares his thoughts on collaboration and convergence in practice.
- Business Plans – Creative industry experts give their views on creating – and using – an effective business plan.
- Pitching – A pitch can make or break a commission, so what are the secrets of the perfect pitch?
- Managing Workflow – As companies grow, workflow management can become complex. Industry experts share their experiences.
- Leadership and Managing People – In business, people are your most valuable asset. How can you lead most effectively?
- Staying Sane – Working in the creative industries can bring reward – but also stress. How can you achieve a work-life balance?
- Attracting & Nurturing Talent – Finding, developing and retaining the right talent is key to a successful business, but how can you be sure to get it right every time?
- Transferable Skills – How can skills in the creative industries be transferred across platforms?
- Coping With Rejection – Rejection is inevitable in a pitching environment. How can you manage it?
BUSINESS INSIGHT FROM GERMAN ENTREPRENEURS IN THE CREATIVE INDUSTRIES
- Stephan Beier & Robin Hartmann – Travian Games explain how they adapt their products for different regions.
- Heinrich Luehrsen – Hendrik Luehrsen shares his experiences of online advertising.
- Peter Brandl – Peter Brandl shares the secret of selling in creative industries.
- Carsten Rudolph – Carsten Rudolph shares strategies for startups and SMEs.
- Tanja Kufner – Tanja Kufner shares her tips on tech startups and how they can grow and thrive.
- Nikolai Onken – Nikolai Onken discusses the best ways to grow a business.
- Andre Panne – Business founder Andrew Panne gives his tips for launching a new venture.
- Oliver Gajek – Oliver Gajek shares his experiences of running a hi-tech venture.
- Martin Toth – Martin Toth gives tips on working in apps for the business world.
- Markus Kaiser – Markus Kaiser discusses connectivity across different media.
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