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Growth Opportunities for Creative Businesses

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Cluster 2020 have analysed what the high growth opportunities will be for creative businesses in the near future. Creative businesses are no longer defined by traditional sub-sectors (film, TV, games etc.), digital technology is changing the landscape for creative industries and the boundaries of traditional markets are becoming blurred.

This also presents an opportunity and non-CI sectors (healthcare, manufacturing, automotive etc.) are increasingly looking to the creative and digital industries to provide solutions to traditional problems or issues.

The opportunities vary per region and are defined [to a certain extent] by the development infrastructure in place, but a snapshot of the key growth sector opportunities in the pilot areas of Cluster 2020 include the following:

  • West Midlands (UK)- Advanced Manufacturing, Life Sciences, Healthcare, Heritage & Tourism
  • Greater Manchester (UK) – Healthcare, Fashion/Textiles/Retail, Heritage & Tourism
  • PACA Region (Provence-Alpes-Côte d’Azur, France) Tourism, Environment, Maritime, Aeronautic, E-learning, Telecommunication, Manufacturing
  • Munich, Bavaria (Germany) – Publishing Industry, Advertising- and Communication Industry, ICT-Services, ICT-Production

The report identifies further support needed across regions too. For example, the West Midlands requires:

  • More business led R&D in region.
  • More access to sources of knowledge and expertise for businesses.
  • More engagement between businesses and universities.
  • Establishment of an innovation advisory service for the Creative Industries.
  • More support for open innovation initiatives.
  • More knowledge transfer partnerships, with more skilled people from universities going into creative/digital businesses.
  • Increased capability of regional research effort is needed to meet the need of digital businesses.
  • More relevant demonstrator projects, helping creative & digital SME’s become more commercial.
  • Greater Commercial acumen is needed in university/research sectors.
  • More funding types to help the development and commercialization of new ideas.

Download the full report here.

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This project is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.